Studies reveal that Brazil has an expectation of growth almost twice as high as the world average when it comes to virtual stores. This is a great opportunity for beginners who want to know how to sell online in the best way.
If you’re starting, you need to follow a step by step to starting selling in the best way possible on the internet. Look!
An important action when defining the product is also defining the target audience. This will optimize your marketing investments and prevent you from shooting all over the place. It is recommended that you choose a product or niche that you have extensive knowledge of. The practice will ensure more security in your decision-making, which includes ensuring more effective marketing actions.
Social networks should be part of your marketing strategies to sell on the internet. Instagram, for example, has more than 1 billion active users per month and has disclosed that 50% of the profiles in its network are more focused on buying from brands after viewing one of its ads in the application. In addition, Instagram has features like the Instagram Store, so you can direct the user directly to the product page on your website.
Generating traffic is key to getting leads and turning them into customers. You need to collect data about your audience to understand where they consume more information and how you can reach them, encouraging them to click through to your purchase site. Betting on traffic strategies on Google, social networks, and other platforms, you can attract qualified visits to your pages, improving conversion rates.
Investing in the dissemination of ads so that they appear in search engines like Google, social networks and other sites is important. With this, it is possible to reach a large number of people and still, segment according to the characteristics of your target audience. For the actions to be more effective, it is recommended to have the help of professionals specialized in the area. After all, there are several particularities to be analyzed so that you can have the best results.
To monitor the growth of your online business and improve it, it is necessary to create a plan that involves defining your company’s performance indicators. These indicators are intended to measure key points of the business, such as:
- sales volume;
- best selling products;
- region where there is greater demand;
- average ticket;
- where does customer traffic come from (social networks, search engines, various platforms), among others?
We hope you enjoyed the tips in this article. 🙂