4 Landing Page tips that convert leads

You’ve probably come across those beautiful landing pages and wondered why, no matter how much you move yours, it doesn’t seem to look good. You haven’t even started creating your landing pages yet, but you’re looking for tips on how not to waste time getting your hands dirty. Don’t worry! We separate 4 tips for a Landing Page that converts leads!

1 – Develop attractive, original, and true titles

Without a doubt, the first thing anyone sees when they enter a landing page is the title. That’s because it’s one of the most prominent elements for the targeted audience you want to reach. Be it font size, placement or color.

The first thing your page title needs to do is make that visual impact so that attention is immediately drawn to it. But that’s not the only thing. You also need to make your potential customer continue consuming the content on your page so that they reach the call to action (CTA) and carry out the conversion you want.

So, your headline needs to make an irresistible promise, something that aligns with your offer and grabs the visitor’s attention.

2 – Have good texts to guide the conversion in your sales funnel

Another aspect you need to keep in mind is that the main objective is to convert a website visitor into a customer that will generate revenue for your business – and you need to do this efficiently. The amount of time it takes someone to view the entire landing page is inversely proportional to the likelihood of them clicking that button. Use the landing page to show the customer what the potential is for them.

Much of this challenge is in the hands of the copywriter. It won’t always be a job for the designer, but when it is, it’s his responsibility to understand exactly what the client is looking for and find the best way to show it to him. Be brief, smart, and, if you can, straight to the point with objectivity and what solution your business is offering.

3 – Be objective and use icons and creative fonts on your landing page

Without a doubt, just text and more text on your landing page are not cool and boring to read. For this reason, it is interesting to make good use of icons that will add to your landing page interface. Additionally, your landing page should have a clear and unique CTA whenever possible.

A company has many ways to interact with its customers, such as “Read our blog”, “Buy now” or “Contact us for details”, but there are so many uncreative websites that can use these forms of CTA. Remember that on your landing page, the most effective technique is still to use just a simple “Call to Action” – CTA.

Define the most important goal for conversion and follow that path. Leave the other objectives for the other pages of the site. If you need to add other tasks on the landing page, make sure there is a visual hierarchy, where what is most important will be seen first. Do this using colors, sizes, and formats and strategically utilize all the visible and not visible parts of the page.

4 – Don’t forget the smallest details and creativity on your landing page

Last but not least, having a landing page is relatively easy. However, having a good landing page that actually brings valid results is more complex and requires testing, validation, and more testing. For this reason, never forget or underestimate the small details and creativity that make up your landing page.

In addition, there are several basic design elements and principles that typically apply to any design challenge. When creating a landing page with a maximum conversion experience, there are some points that are particularly important. Let’s list below some of the most important ones that you need to pay attention to in order to have a landing page that converts leads effectively:

• Colors: Very importantly, contrasting and complementary colors help highlight key points, like the button for the CTA. Make sure the design matches the brand colors.
• Size: is linked to the colors. Take into account all the elements on the page, and how big the CTA should be to grab attention without going overboard and keep the page in balance.
• Format: also helps balance the page while creating a certain personality. Does your company/product suit right angles or smooth curves? Look at it from that angle.
• Symbols: can be great allies. Using something like an arrow can make it clear what that action will do for the user, but remember not to overuse them and clutter the design.
• Empty spaces: As with all online design, an empty space is an important factor in directing the vision, so don’t want to waste them and keep that in mind.

Recommended reading: 5 practical tips to start selling online

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