5 SEO tips to stand out on Google

Even if you’re not in a technical position focused on the optimization and leveraging part of online results, you’ve probably heard at some point about SEO and search engine optimization. Whether you’re a small business owner or a multinational corporation, search engine optimization drives business in every sector of the modern world. That’s why we prepared these SEO tips for you to know how and where to start this strategy! Discover the 5 SEO tips to stand out on Google!

1 – Use good keywords

Google searches are done using words, correct? That’s why they are so important in SEO. If you intend to rank a page for a keyword you must use that keyword on your page. In practice, the idea is to make Google understand that your page answers the “question” asked during the user’s search. This understanding is easier when you include the search term in your content.

Of course, this is not the only thing that will make your page rank first in the list of organic results. However, this is the first step! But what words to use? You will need to find out which are the most searched words on Google, within your niche. The Google Ads keyword tool – the Google Keyword Planner – is free and designed to help you find which keywords are being searched for the most.

From the survey of these keywords, you and your internal team will be able to create pages and content optimized for these terms.

Make sure your keywords appear in:

• Page Titles;
• Headers;
• Alt-tags;
• URLs;
• Meta titles;
• Meta descriptions;
• Title and alternative title of images (famous alt)

If your site is developed using WordPress, we strongly recommend choosing the plugin All in One SEO or Yoast SEO can make it easier to edit your meta descriptions. In addition, the plugin will show you an SEO analysis of the page, indicating possible improvements. Remember to only use one SEO plugin. Never use multiple plugins related to SEO to avoid problems and conflicts that may reduce your reach on Google.

2 – Page and site loading time

The loading speed of your pages directly affects the result of your SEO actions. Ideally, your site should load in three seconds or less. A low page load speed can also lead to a high bounce rate, which can further damage search engine rankings, especially Google.

3 – Content relevant to your target audience and Google

Another very important point is to be aware of the importance of having relevant content that will add positively to people’s lives. For this reason, one of the ways to expand the number of pages on your site is by creating a blog and investing in the production of relevant content based on the keywords that you found by applying step one. Filling your site with quality content is one of the most important SEO tips in this, and every guide you will come across. In addition to helping with SEO, content marketing is one of the most important actions of Inbound Marketing.

4 – Have internal links of reference and quality

Linking content and pages on your website is another easily applicable SEO tip. Do you know those words with different colors that appear along the text and that you can click on? So, in practice, they are an internal or external link. This strategy helps to keep users on your site longer, visiting more pages and with more engagement.

This helps Google understand your channel as relevant and is essential for the search engine to place your page among the first of the related results. If your site or blog already has old posts, review and insert internal links to other posts on your blog or pages on your site. Internal serving helps with user navigation and can improve a website’s domain authority and ranking power.

5 – Have original and quality content for your audience

Last but not least, it’s important to point out that when adding new pages to your site, it’s important to publish original articles and avoid duplicate content. The more you stand out on similar sites — particularly if there’s a strong blogging presence in your industry — the better you’ll rank.

Also, search engine algorithms, especially Google’s, are designed to find unique content. Those who practice good SEO and publish original content are more likely to rank higher in searches. In the past, some sites have been permanently removed from Google and search engine listings for plagiarizing content. So, originality is essential and remember: plagiarism is a crime!

Recommended reading: 5 practical tips to start selling online

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