Institutional company websites are one of the main digital marketing tools to establish an online presence and disseminate important information about the company. It is important that the website is well structured, easy to navigate, and has up-to-date and relevant information for visitors.
For this reason, it is critical that these sites are well-designed and contain the relevant information that customers are looking for. In this article here at TFX, we will present some tips for corporate institutional websites.
1 – Keep a professional and clean layout
A professional and clean layout is key to conveying credibility and trust to website visitors. Use colors that match the company’s visual identity and provide a pleasant look. Also, use quality images to illustrate the information on the site.
2 – Define the purpose of the website
Before you start building your site, define your purpose. It’s important to be clear about what you want to achieve with your website, whether it’s generating more leads, increasing sales, or providing information to customers.
3 – Create quality content
Content is the soul of the website. Produce relevant and useful content for visitors that can add value to them. Use clear and objective language, without jargon or technical terms that could make it difficult to understand.
4 – Make navigation easy and intuitive
Website navigation should be easy and intuitive for visitors to find the information they are looking for. Use menus and submenus in a clear and organized way, allowing visitors to navigate the site with ease.
5 – Use SEO to Increase Visibility
SEO is essential to increase the visibility of the site in search engines. Use keywords relevant to the business and optimize the site’s content so that it is more easily found by users.
6 – Use images and videos to illustrate information
Images and videos are excellent resources for illustrating website information. Use quality images and videos to showcase the company’s products and services, as well as the staff and facilities.
7 – Keep the website fully updated
Keeping the website up to date is essential to show visitors that the company is active and engaged in providing relevant information. Update website content regularly and create a news section or blog to share relevant information about the company and the industry in which it operates.
In addition, in general, the institutional websites of companies are fundamental tools for transmitting important information about the company to customers and the market. Use the tips presented in this article to create a professional website, with relevant and quality content, easy navigation, and optimization for search engines. So, keep the site up to date and illustrate the information with quality images and videos.