Google is a leader in search and navigation mechanisms, the company over the years has caused a real revolution in consumer and business behavior, both online and offline. The company has developed several online tools that offer the most varied types of services to its users. We will put in this special TFX article some of the most important tools for those who work with digital marketing.
Among the main services offered by the tool are Google Drive, documents, spreadsheets, presentations, Meet, chat, agenda, forms, websites, Keep, and Jamboard, among others. To use Google Workspace, simply sign up for the Essentials Starter plan (free) or choose a paid plan that best suits your business needs.
In the free mode there are only a few functionalities released and to purchase the plan you need to have a corporate email, that is, to have a registered domain.
Google Search Console
This tool is free and allows the user to monitor and optimize websites to help rank organic searches on Google. When performing poorly, Search Console offers suggestions to fix issues and improve results. The tool is heavily used by SEO experts, digital marketers, business owners, website administrators, and web developers.
- Fix indexing problems;
- Request re-indexing of new or updated content;
- Verify that Google can find and crawl your site;
- View all traffic data, such as frequency, clicks, and most searched subjects, among others;
- Receive spam alerts;
- Resolve issues related to mobile usability, among others.
Google Maps is Google’s GPS service. It searches maps and satellite images and provides routes to any address, whether by car, public transport, bicycle or even on foot. To reach more people and bring movement to your local business, you can enter your business name on Google Maps. So, when someone wants to attend in person, just type the company name in the tool and trace the destination route. To do this, simply register the company on Google My Business.
Google Shopping is a very smart, intuitive, and practical price comparison website. It works as a kind of virtual showcase, showing products from stores registered in the tool. Google Shopping, it has several search filters, such as price, size, brand, evaluation, condition (new or used), and seller, among others.
Google Keep is a very practical application for anyone who is always online or works with digital marketing. This tool serves to help you in these moments. With the program installed on your cell phone or tablet, you can save texts, lists, images, and audio, or even combine all the resources in the same note.
With Google Ads, companies advertise on the platform. It also works as a showcase, where you rent a space to promote your product, service, or company, among others. On the platform, it is not necessary to determine a fixed amount per type of ad or placement, since it is the campaign manager who must stipulate how much he is willing to spend in the month or per campaign and how much he is willing to pay per CPC (Cost per click) or CPM (Cost per thousand impressions).
Google AdSense is an online tool that allows businesses to place ads on websites or blogs. If you want to invest in this type of campaign, it is important to know that the advertiser does not choose the online page on which their advertising will be displayed, but they are targeted according to the keywords and audience segment registered in the placement.
Now, if you are a content creator, this can be a good opportunity to earn extra income, as advertisements are created and paid for by advertisers who want to promote products or services. However, it is worth noting that the amount paid is variable.
Google Analytics is a free Google service that allows administrators to integrate their websites into the platform to provide analytical data on access, behavior, and navigation, through tracking codes. The resource is indispensable in the creation of digital marketing strategies and decision-making.
- Using this tool it is possible to analyze:
- How many people accessed the site;
- How and