Lately, Google has privileged sites and pages that use the SSL certificate (Secure Socket Layer, technology created to bring more security in the exchange of information between a visitor and the server that hosts the site) – which enables HTTPS instead of HTTP.
Google Chrome has started to alert Internet users when a website is unsafe. Before, the search engine only marked as “insecure” the sites that did not adopt HTTPS, in this sense, it is possible to see before the URL (or link) of the pages – a Chrome warning in green, with the word “Secure” when the site adopts HTTPS.
However, the opposite also happens, a warning similar to this one is displayed as a kind of “alert”, informing when the page accessed by the visitor is not safe – regardless of the content they offer, however, the sites do not necessarily need to be either. , financial institutions, e-commerce, or e-commerce to be marked as “secure” by the browser.
What do HTTP and HTTPS mean?
HTTP is a protocol that will allow your computer, cell phone, or tablet to exchange information with the server that hosts the website. With that, once connected under this protocol, the equipment accesses the codes that result in the page we see. HTTPS, on the other hand, inserts a layer of protection in the data transmission between your equipment and the server. On sites with an HTTPS address, communication is encrypted – which significantly increases data security.
Secure the site with HTTPS
HTTPS is certainly more secure than a conventional protocol. Another advantage is also that the secure connection affects SEO positively. Google has adjusted its algorithms so that sites that use HTTPS are better positioned in search results, that is, in addition to security, HTTPS can also improve SEO strategies and the main advantages of migrating to the HTTPS protocol are:
- Encryption: Encrypted data prevents the user browsing a website from stealing information;
- Integrity: In HTTPS data cannot be modified or corrupted without detection;
- Authentication: The secure protocol protects against “man in the middle” attacks – in which the attacker positions himself between two parties trying to communicate and intercepts messages sent to later impersonate one of the parties involved;
HTTPS is not available in any online environment, it depends on websites that support this type of connection to be able to take advantage of the encoding, however, in many cases, the secure connection is present but must be manually enabled.
In summary, migrating to HTTPS and having the SSL certificate is an important security factor.
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We hope you enjoyed the tips in this article. 🙂