Learn what Google Analytics is and what it does

Do you know what Google Analytics is and what it’s for? It is a free marketing tool that provides analytical data about a given site, be it institutional, blog, or e-commerce.

In it you can evaluate statistics, generate insights, solve problems and make strategies more effective to use it you just need to configure your website in Google Analytics, using the Google account and follow the recommended guidelines. However, it will be necessary to have the help of a developer to place the javascript code inside the page’s programming.

The information that Google Analytics makes available

With this tool it is possible to have the following information:

Number of visits to your website – number of people who entered your page for a certain period of time. You can search the data from the last 24 hours, 7, 14, 28, 30, 60, and even 90 days. If you prefer, you can even customize the search time.

Source of access – possibility to observe what are the origins of traffic, that is, how the visits arrived at your site. Ex: through Facebook Ads, sponsored links, or price comparisons.

Dwell time – corresponds to the time a user stayed on your site after reaching it through traffic.

The number of pages visited – here the indicator shows how many times the site was accessed, without taking into account the number of people. (Ex: the same internet user can access the site 3 times during the same day, but the resource will register as 1 visitor and 3 visits.)
Know what Google Analytics is and what it does

Entry Page – Google Analytics logs an entry for each page when the user initiates a session. In this way, the number of entries represents how many users started the session with that page. Ex: Home (5%), blog (20%), an article about courses (26%).

Exit page – Unlike the previous one, this data indicates the last page the user accessed before ending his session and leaving the site.

Bounce rate – corresponds to how many visitors left your site without even interacting with it.

Most Visited Pages – This metric shows which pages performed best.

Demographics – the demographic data (location, gender, age) of the visitors that access your website.

References – here are presented the most relevant subjects for Internet users who visited the site, however, they are divided into categories, such as: sports, computers and electronics, cooking and recipes, travel, among others.

Registrations – in this section it is possible to monitor the conversion of the forms on your website.

Phone calls – If your website has many conversion pages or a campaign with multiple landing pages, with Google Analytics it is possible to view the number of calls that each one of them generated. Ex: contact page 30%, our services 55%, and home 10%.

Store Visits – This feature is only available to advertisers who have multiple physical stores registered with Google, in countries qualified by the platform, and which generate a large number of visits to the site and store.

This data helps to understand how access to the site influenced visits to your physical space, such as a restaurant, furniture, decoration store, and hotels, among others.

Please note that this feature is NOT available for sensitive categories of locations related to health, religion, adult content, and children.

Sales growth – for companies that have e-commerce, Google Analytics offers an overview report, which provides more specific data for this type of business. All you need to do is have e-commerce tracking configured. This will allow you to track changes in revenue, conversion rate, and average order value.

This data will help you optimize online sales, control problems, and value the products that are most successful!

However, if the site is institutional or a blog, it is worth analyzing the behavior of the user as a whole, such as length of stay, links accessed, source of traffic, and much more. So that way, you can review your strategies and look for where you can best generate an increase in sales.

Market comparison – in this section, the platform offers data on consumer behavior KPIs compared to its direct competitors.

Devices used by visitors – to analyze where access to your website is coming from, it is essential to observe which devices are used by them. In order to analyze even